The first promotional single was " La La La", a track produced by Major Lazer, was released on July 20, 2012. Other producers, including 6Blocc and Supa Dups, among others. Snoop has said, in regards to his new musical direction, "I feel like I've always been Rastafari, I just didn't have my third eye open." Diplo, Major Lazer, Ariel Rechtshaid and Dre Skull are the album's main producers, with Diplo serving as executive producer as well. He has cited reggae musicians such as Bob Marley, Peter Tosh, Bunny Wailer, Gregory Isaacs and Jimmy Cliff as influences for the album. Snoop Lion has traveled to Jamaica and studied in the Nyabinghi branch of the Rastafari movement. In 2014, the album was nominated at the 56th Annual Grammy Awards for Best Reggae Album. It is a companion project to the documentary film Reincarnated. The album's production was handled by Major Lazer, Ariel Rechtshaid, 6Blocc, Dre Skull, Supa Dups and Diplo, who also served as executive producer.
Vegas, Collie Buddz, Miley Cyrus, Rita Ora, and Drake among others. The album features guest appearances from Busta Rhymes, Akon, Chris Brown, Mavado, Popcaan, Mr. The album's production was handled mainly by Diplo and his group Major Lazer.
The album is his departure from hip hop and his debut in the reggae genre. The album was released on April 23, 2013, under Berhane Sound System and RCA Records. It is his first and so far only release under his reggae persona Snoop Lion. Reincarnated is the twelfth studio album by American recording artist Snoop Dogg.